Data protection

Next Generation
Farming

Data protection

Data protection and declaration

Thank you for visiting our website or contacting us by other means. The protection of personal data is very important to us. It is possible to use this website without providing any personal data. However, if you wish to make use of an offer from our company online, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, email address or telephone number of a data subject, is always carried out in accordance with the EU General Data Protection Regulation (GDPR), which came into force on February 25, 2018. By means of this privacy policy, our company wishes to inform the public about the nature, scope and purpose of the personal data we process and to inform data subjects of their rights.

As the data controller, our company has implemented many technical and organizational measures to ensure that the personal data processed via this website is protected as comprehensively as possible. Nevertheless, Internet-based data transmissions can generally have security gaps, so that complete protection cannot be guaranteed.

I. Explanation of terms

Our company’s privacy policy is based on the GDPR. Our privacy policy should be easy to read and understand. To ensure this, we explain the terms used beforehand.

1. personal data

Personal data is “any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person” (Art. 4 para. 1 GDPR).

2. persons concerned

Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

3. processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4. restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

5. profiling

Profiling is any form of automated processing of personal data where such personal data is used to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

6. pseudonymization

Pseudonymization is the processing of personal data in which the personal data can no longer be attributed to a specific data subject without the use of additional information. This additional information is stored separately and is subject to technical and organizational measures to ensure that the personal data cannot be attributed to an identified or identifiable natural person.

7. controller or controller responsible for the processing

Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

8. processors

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

9th recipient

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

10. third party

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

11. consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

II. responsible person

The controller for the purposes of the General Data Protection Regulation (GDPR), other national data protection laws applicable in Member states and other provisions related to data protection is:
SAS Agriculture Nouvelle Génération
Zone d’Activité de la Croix-Ganne
79370 Fressines – France
Tel: +33 549 246 543
E-mail: info@novagsas.com
Website: www.novagsas.com

III Provision of the website

1. each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.
The following data is collected:
– The user’s operating system
– The user’s internet service provider
– The user’s IP address
– Date and time of access
– Websites from which the user’s system accesses our website
– Websites that are accessed by the user’s system via our website
– File retrieved
– Amount of data sent
The legal basis for the temporary storage of data is Art. 6 para. 1 lit. f. GDPR. GDPR.

2. the temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session. Our legitimate interest lies in these purposes in accordance with Art. 6 para. 1 lit. f GDPR.

3. the data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

4. the collection of data for the provision of the website is absolutely necessary for the operation of the website, therefore there is no possibility of objection on the part of the user.

IV. Log files

1. the data is also stored in the log files of our system. This data is not stored together with other personal data of the user. The legal basis for the creation of log files is Art. 6 para. 1 lit. f GDPR.

2. storage in log files is carried out to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context. These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR.

3. the data in the log files will be deleted after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymized so that it is no longer possible to identify the accessing client.

4. the storage of data in log files is absolutely necessary for the operation of the website. The user therefore has no right to object.

V. Cookies

1. our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

The following data is stored and transmitted in the cookies:

– Language settings
– Log In – Information
– Items in a shopping cart

We also use cookies on our website that enable an analysis of the user’s surfing behavior. The following data can be transmitted in this way:

– Search terms entered
– Frequency of page views
– Use of website functions

2 The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f GDPR.

3. cookies are used for the purpose of simplifying the use of the website for our users. The analysis cookies are used for the purpose of improving the quality of the website so that we can constantly optimize our offer based on the knowledge gained about the exact use of the website. This is also our legitimate interest in the processing of personal data in accordance with Art. 6 lit. f GDPR.

4. cookies are stored on the user’s computer and transmitted by it to our website. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

VI Google Analytics

1. this website uses Google Analytics, a web analytics service provided by Google Inc (“Google”). Google also uses cookies via our website. Google Analytics also uses cookies, which are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. On this website, Google Analytics has been extended by the code “grt._anonymizeIP();” to ensure anonymized collection of IP addresses. By activating IP anonymization on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

2. the legal basis for the use of the website analysis services Google Analytics is Art. 6 para. 1 lit. f GDPR. The use of cookies by Google is permitted under Art. 6 para. 1 lit. f GDPR.

3. the purpose of using Google’s web analysis services and cookies is to increase the efficiency of our website through a perfected analysis of user behavior in order to fully meet the interests and needs of our users. This is also our legitimate interest in data processing in accordance with Art. 6 lit. f GDPR.

4. you can prevent the storage of cookies by Google by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the use of Google Analytics, i.e. the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google, by downloading and installing the browser plug-in available at the following link(tools.google.com)(browser add-on to deactivate Google Analytics).

VII Social media plugins

1. facebook button

a) This website uses so-called plugins of the social network Facebook, located at 1601 South California Avenue, Palo Alto, CA 94304, USA. All Facebook plugins used on this site can be recognized by the Facebook logos or the “Like” button. A list of the plugins provided by Facebook and possibly used on this site can be found on an official information page of the social network: developers.facebook.com
Facebook uses these plugins to collect information about the website visited and about the services on the website. The information collected includes, for example, the operating system, hardware version, device settings, file and software names and types, battery and signal strength and device IDs, device locations, including specific geographical locations, for example via GPS, Bluetooth or WLAN signals, connection information such as the name of the mobile phone or Internet service provider, browser type, language and time zone, mobile number and IP address. Facebook may associate information collected from different devices with each other. We use the “Shariff” process as part of the use of social media plugins. The plugin used is merely a graphic that contains a simple HTML link to the social network Facebook. By clicking on the corresponding graphic, you will be redirected to the services of the respective network. The button only establishes direct contact between the social network and our visitors when the visitor actively clicks on the share button. Only then will your data be transmitted to the respective social network. If the button is not clicked, however, no exchange takes place between you and the social network.

We would like to expressly point out that we, as the operator of the website, have no knowledge of the extent to which Facebook uses this data. Facebook itself provides information in this regard. You can view this in Facebook’s official privacy policy, which is available at: en-gb.facebook.com.
b) The legal basis for the use of Facebook plugins as part of the Sha-riff solution after prior consent is Art. 6 para. 1 lit. a GDPR.
c) The purpose of using the Facebook plugin is to increase the efficiency of our website and make it more user-friendly.
d) If you wish to prevent Facebook from associating your visit to our site with your Facebook user account, you can do so by logging out of your Facebook user account after reading this notice.

2. twitter button

a) Functions of the Twitter service are integrated on our website. The provider of these functions is Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

We use the “Shariff” process for the use of social media plugins.

The plugin used is merely a graphic that contains a simple HTML link to the social network Twitter. By clicking on the corresponding graphic, you will be redirected to the services of the respective network. The button only establishes direct contact between the social network and our visitors when the visitor actively clicks on the share button. Only then will your data be transmitted to the respective social network. If the button is not clicked, however, no exchange takes place between you and the social network.

If you use Twitter and, for example, the “Re-Tweet” function, the websites you visit will be linked to your Twitter account and made known to other users. Data is also transmitted to Twitter in the process.

We would like to point out that, as the mere provider of our website, we have no knowledge of the content of this data or its use by Twitter. However, you can find further information on this in Twitter’s privacy policy, which is available at: twitter.com.
b) The legal basis for the use of Twitter plugins as part of the Shariff solution after prior consent is Art. 6 para. 1 lit. a GDPR.
c) The purpose of using the Twitter plugin is to increase the efficiency of our website and make it more user-friendly.
d) If you wish to prevent Twitter from assigning your visit to our site to your Twitter profile, you can do so by logging out of your Twitter profile after reading this notice.

3. LinkedIn button

a) This website uses a plugin from the social network LinkedIn, based in Wilton Place, Dublin 2, Ireland.
We use the “Shariff” process when using social media plugins.
The plugin used is merely a graphic that contains a simple HTML link to the social network LinkedIn. By clicking on the corresponding graphic, you will be redirected to the services of the respective network. The button only establishes direct contact between the social network and our visitors when the visitor actively clicks on the share button. Only then will your data be transmitted to the respective social network. If the button is not clicked, however, no exchange takes place between you and the social network.

We would like to expressly point out that we, as the operator of the website, have no knowledge of the extent to which LinkedIn uses this data. LinkedIn itself provides information in this regard. You can view this in the official privacy policy, which is available at: linkedin.com.
b) The legal basis for the use of the LinkedIn plugins as part of the Shariff solution after prior consent is Art. 6 para. 1 lit. a GDPR.
c) The purpose of using the LinkedIn plugin is to increase the efficiency of our website and make it more user-friendly.
d) If you wish to prevent LinkedIn from associating your visit to our site with your LinkedIn profile, you can do so by logging out of your LinkedIn profile after reading this notice.

4. instagram button

a) This website uses a plugin of the social media network Instagram Inc. based in 181 South Park Street, Suite 2, San Francisco, CA 94107, USA. We use the “Shariff” system when using the social media plugin. This plugin is merely a graphic that contains a simple HTML link to the social media network Instagram. If you click on this graphic, you will be redirected to the service of the respective network. The button only establishes direct contact between the social network and our visitors if the visitor actively clicks on the share button. Only then will your data be transferred to the respective social media network. If the button is not clicked, however, no exchange takes place between you and the social media network.
We would like to expressly point out that we, as the operator of this website, have no knowledge of how Instagram uses this data. Instagram has published information about this itself. You can access this information in Instagram’s official privacy policy at: help.instagram.com

VIII. Youtube

1. plugins

a) On this website, we use plugins from YouTube, LLC 901 Cherry Ave, 94066 San Bruno, CA, USA, a company of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The plugin used is merely a graphic that contains a simple HTML link to the corresponding video on YouTube. By clicking on the corresponding graphic, you will be redirected to YouTube. The button only establishes direct contact between YouTube and our visitors when the visitor actively takes action on YouTube. Only then will your data be transmitted to YouTube. If the button is not clicked, however, no exchange takes place between the user and YouTube.
We would like to expressly point out that we, as the operator of the website, have no knowledge of the extent to which YouTube uses this data. YouTube itself provides information in this regard. This can be found in Google’s official privacy policy at: policies.google.com.
b) The legal basis for the use of YouTube plugins is Art. 6 para. 1 lit. a GDPR.
c) The purpose of using the YouTube plugin is to increase the efficiency of our website and make it more user-friendly.
d) If you wish to prevent YouTube from assigning your visit to our site to your YouTube profile, you can do so by logging out of your YouTube profile after reading this notice.

2. embedded YouTube videos

a) On this website, videos from YouTube can also be accessed directly on the website.
The ” – enhanced data protection mode – ” option provided by YouTube is used here.
If a user accesses a page with an embedded YouTube video, a connection to YouTube is established.
According to YouTube, in ” – enhanced data protection mode – “, data is only transmitted to the YouTube server, in particular which of our Internet pages you have visited when you watch the video. If you are logged in to YouTube at the same time, this information will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.
b) The legal basis for data processing is Art. 6 para. 1 lit. f GDPR.
c) The purpose of data processing is to be able to access high-quality videos directly on the website and to ensure an increase in user-friendliness through fast availability. This also constitutes our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR.

IX. Contact form and e-mail contact

a) There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored. These data are First name, surname, email address, telephone number.
Your consent is obtained for the processing of the data as part of the sending process and reference is made to this privacy policy.
Alternatively, it is possible to contact us via the email address provided. In this case, the user’s personal data transmitted with the e-mail will be stored.
In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation.
b) The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given consent.
The legal basis for the processing of the data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. If the e-mail contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.
c) The processing of personal data from the input mask serves us solely to process the contact. In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the sending process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.
d) The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input screen of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
The user has the option of withdrawing their consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
All personal data stored in the course of making contact will be deleted in this case.

XVI Information on the rights of data subjects

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

1. right to information

You can request confirmation from the controller as to whether personal data concerning you is being processed by us.
If such processing has taken place, you can request the following information from the controller:
(1) the purposes for which the personal data are processed;
(2) the categories of personal data that are processed;
(3) the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
(4) the planned duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage period;
(5) the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing
(6) the existence of the right to lodge a complaint with a supervisory authority;
(7) any available information as to the source of the data if the personal data are not collected from the data subject;
(8) the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) GDPR and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

2. right to rectification

You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is incorrect or incomplete. The controller must make the correction without delay.

3. right to restriction of processing

You may request the restriction of the processing of your personal data under the following conditions:
(1) if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
(2) the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
(3) the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims, or
(4) if you have objected to processing pursuant to Art. 21 (1) GDPR and it has not yet been established whether the legitimate grounds of the controller override your grounds.
If the processing of personal data concerning you has been restricted, such data may only be processed – apart from being stored – with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.
If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

4. right to erasure

a) Obligation to erase
You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:
(1) The personal data concerning you are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
(2) You revoke your consent on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing.
(3) You object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR.
(4) The personal data concerning you has been processed unlawfully.
(5) The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
(6) The personal data concerning you have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.
b) Information to third parties
Where the controller has made the personal data concerning you public and is obliged pursuant to Article 17(1) GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you have requested the erasure by such controllers of any links to, or copy or replication of, those personal data. 1 GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.
c) Exceptions
The right to erasure shall not apply to the extent that processing is necessary
(1) for exercising the right of freedom of expression and information;
(2) for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the area of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
(5) for the establishment, exercise or defense of legal claims.

5. right to information

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed of these recipients by the controller.

6. right to data portability

You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, provided that
(1) the processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and
(2) the processing is carried out by automated means.
In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. This must not adversely affect the freedoms and rights of others.
The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. right of objection

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.
The controller will no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing.
If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.
Notwithstanding Directive 2002/58/EC, you have the option of exercising your right to object in connection with the use of information society services by means of automated procedures using technical specifications.

8. right to revoke the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

9. automated decision-making in individual cases including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision
(1) is necessary for entering into, or performance of, a contract between you and the controller,
(2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests, or
(3) is based on your explicit consent.
However, these decisions must not be based on special categories of personal data referred to in Art. 9 (1) GDPR, unless Art. 9 (2) (a) or (g) applies and suitable measures to safeguard your rights and freedoms and legitimate interests are in place.
In the cases referred to in (1) and (3), the controller shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.

10. right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.
The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Art. 78 GDPR.